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WebThe Effects of Guerrilla Marketing on Generation y Consumer’s Purchase Intention. Kathireshan Powrani, F. Kennedy. Business. 2024. The research purpose was to explore guerrilla Marketing effects on consumer behavior. With the increase in competition in the global markets, several companies face a high Competition for surviving…. Expand. WebApr 15, 2024 · Abstract This article investigates the predictors of purchase behavior of the generation Z (Gen Z) in the Vietnamese organic food sector. We proposed a research model by extending the theory of planned behavior (TPB) with the motivation–opportunity–ability (MOA) framework to address the gap between purchase intention and behavior in the … iran trip cost from india
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