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WebMedium theory, following the spirit of McLuhan's dictum that “the medium is the message,” and epitomized by the work of Joshua Meyrowitz, sees the media as largely destructive … WebNew Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book … WebMedia Management in Theory and Practice Bozena I. Mierzejewska 2. 13. I. n the field of mass communication, the term theory is often loosely defined. Paradigms, conceptual frameworks, models, normative theories, and, of course, actual theories are all frequently referred to as “theory,” although they represent very different constructs. galilee biographie